Elon University Admissions Recruitment Campaign – Led the design of new recruiting materials for Elon University with the admissions and communications groups. Utilized experience and empathy mapping and conducted user research to understand the needs of the customer.
Applied the quantitative and qualitative data research to prepare a detailed wireframe including content, photos, and design instruction, followed through with edits and changes for final production of printed and e-brochure. Also adapted the content to create social media posts, animated PowerPoints and virtual presentations.
Tyson is known for being the one with big ideas. He was the first person I thought of when it was time to work on our new admissions Travel Piece. He led our team through a great journey mapping activity which allowed us to better decipher the true needs and functions of our Travel Brochure.
—Assistant Dean of Admissions, Elon University, 2020
